Kate Hudson is an accomplished entrepreneur who is the proprietor of the Fabletics. The company is focused on e-commerce, and the main products that it sells are comfortable and fashionable activewear. The clothes can be either worn to the gym or as normal casual wear. The company was created in 2013 and ever since, it has been dedicated to selling top quality and fashionable products that can make the clients confident and more active. Fabletics ensure that it offers the latest fashionable clothes by updating its products every month. The commodities that the e-commerce firm offers include bottoms, tops, socks, caps, hair ties, gym bags, hair bands, arm warmers, gloves, and several types of accessories.
Over the past decade, Amazon has been among the leading e-commerce companies. It presently runs over 20 percent of the online fashion market. Fabletics has been performing well in the e-commerce sector since it has an annual growth rate of approximately 35 percent. The enterprise is currently worth over $25 million despite staying on the market for about three years. Fabletics is becoming more popular each day since it keeps attracting more clients. Besides its online business, the company has 16 physical stores that are operational and plans to establish 12 more stores in various parts of the United States due to the rising demand for its products. Its new shops will be located in Hawaii, Florida, Illinois, and California. The company has been making significant profits due to excellent membership packages that it provides to the clients. It also personalizes various products that it offers at a relatively low price than its competitors.
Fabletics relates well with its clients due to its excellent customer service and the variety of memberships that it has. Its commitment to developing healthy relationships has enabled it to attract more individuals to shop at its stores. Anyone who wishes to subscribe as a member is needed to answer a 60 seconds quiz that is offered by the stylists. The questions that they ask are based on an individual’s social media, fashion choices, lifestyle, and customer experience. Fabletic has also been ensuring that it sells more products by using “reverse showrooming” tactic. This is whereby the invites the members to view its products, and therefore, they are likely to purchase the products that have been posted on the website. The employees of the firm understand its clients well since they associate with them closely.
During the registration process, Fabletics offer the customers an opportunity to inform it on their preference, which includes the size and style of the clothes that they need. New members receive products that are worth $49.95 in the first month. The activewear has a discount, and therefore, they are asked to pay $10 only. In the subsequent months, they still get remarkable discounts and are require to pay only $49.95 for clothes that are valued at double the price. The company allows its member to terminate their subscription for free. Individuals who have VIP membership enjoy privileges such as free delivery and are also offered may other goodies.